RSL&A works with early stage entrepreneurs and small & mid-size enterprises in the Creative Industries* to plan, launch, grow and succeed. This includes strategic planning, new product/service ideation, researching competitors and platforms, creating or refining business plans, building pricing and distribution models, as well as planning and logistical management for international workshops. We have particular expertise in working with Chinese partners.
Robert Lyons brings 25+ years of digital media, strategic management, and business analysis to bear in surfacing, defining and solving business problems in the Creative Industries. Along with an international network of subject experts, we will help you succeed, whether high-level strategic thinking, researching problems or hands-on project management.
* Creative Industries: Businesses with creativity at their heart, including music, publishing, TV and Radio, visual arts, fashion, literature, design, advertising and the performing arts.
Robert Lyons, MBA
Founder and Principal
Research, business plan development and analysis
Robert is Executive in Residence at Emerson College, Boston, in their Business of Creative Enterprises program at the School of Marketing Communication. He has also held positions as Executive Professor at Northeastern University, and Associate Professor at Berklee College of Music. Until 2012 he was the Director of New Media for Radio and TV at WGBH, Boston-- a major producer of content for public media in the US. He's been an award winning Executive Producer for NPR and PBS projects and has two decades experience in strategic planning, early stage business research and development, digital music industry, public media, radio and emerging music markets.
Mark Kennedy, MBA
Strategic planning and communications
Mark has over 20 years experience in long-term business strategy development for clients including Fortune Brands, Procter & Gamble, 3M, Moen, IBM Research, Schott Glas, Carl Zeiss, Hewlett-Packard Cardiology Products Division and Siemens. He an adjunct professor in the Masters program of Organizational and Professional Communication at Regis College as well as the Masters of Communications Management programs at Simmons and Stonehill Colleges.
Anthony De Ritis, MBA, PhD
Innovation and Entrepreneurship
Zhang Fengyan, PhD
Chinese Music Industry
Professor and former Chair of the Music Department at Northeastern University in Boston (2003-2015), with courtesy appointments in the Entrepreneurship and Innovation Group.
De Ritis presents workshops on design thinking at the Communication University of China and Tsinghua University’s xLab (in its School of Economics and Management)
Music Professor at China's premier media University, Communication University of China in Beijing, Dr. Zhang is a leading expert on the Chinese Digital Music ecosystem, and works with leading Chinese tech/media companies including Tencent Music Entertainment.